Loredana Tudorancea joins Talk Online Panel as Country Manager Romania

Loredana Tudorancea


Tudorancea’s focus will be on local and regional sales as well as strategic partnerships. She moves to Talk from Rakuten Insight, where she was responsible for business development and analysis as EMEA Account Manager, while previous posts included AIP Corporation and Ipsos Interactive Services. Tudorancea (pictured), has an MA in Management and is additionally a certified clinical psychologist specializing in children and adolescents. She will be based in Bucharest.

"Loredana’s experience in strategic development and deep knowledge of the national and regional market are a great asset to Talk at a time of both challenge and opportunity,” said Anita Primo, CEO Operations at Talk Online Panel.  "We have grown into one of the major research panel providers across Europe, but remain committed to honoring our roots in the promising markets of the CEE.  Loredana’s insights and drive are an invaluable extra resource for both our clients and our team.”

With more than 18 years’ experience in online market research, Talk specialises in full service digital data collection, from fieldwork to programming and reporting, operating both online and offline. It is active in 25 markets, focusing on the German-speaking countries and the countries of central, eastern and southeastern Europe. Aside from its headquarters  in Vienna, it has branch offices in Leipzig, Prague, Sofia, Bucharest, Sarajevo, Athens and Zurich.

Commenting on her appointment, Tudorancea said she was excited by the prospect of joining a multinational team with a reputation for innovation and a lively, tight-knit company culture.

“Romania as a market is in a very exciting period of coming of age: we now have a more sophisticated, increasingly affluent consumer audience, that is also becoming more computer literate in a country with superior levels of internet infrastructure - a market that’s worth being tested,” she noted. “Talk’s technology-driven, digital-first outlook and the profile of the rest of the team means for me a dual opportunity to both learn from and to teach my new colleagues, pass on my content know-how as well as gain new perspectives and ideas from them.”