The Talk Group

With more than 18 years' experience in online market research, Talk specialises in full service digital data collection, from fieldwork to programming and reporting, operating both online and offline.

We are active in 25 markets, focusing on the German-speaking countries and the countries of central, eastern and southeastern Europe. Our headquarters are in Vienna with branch offices in Leipzig, Prague, Sofia, Athens and Zurich.

Full-service digital data collection and reporting

We collect digital, anonymised data from computer-assisted surveys on our network of panels across Europe. Drawing on our strong IT background, we were among the first to implement responsive and mobile-first interfaces for on-the-go completion of surveys, cross-device and on our app.

We collect behavioral data via passive metering through a dedicated group of panelists who have installed our metering software on all their devices. We also have cookie tracking technologies measuring user traffic off a network of reputable websites as well as from the tracking of panelists.

International outlook, local expertise

We combine an international outlook with local expertise. All our panels are managed locally by native speakers who know the culture and market conditions, so can both advise on cultural sensitivities and tailor the incentive portfolio to local tastes.  Αll project and field management is done centrally out of Vienna to streamline operations and allow for consistent quality control.

We are a member of DGOFESOMARVMÖ and SIMAR.


Get in touch

For sampling and project inquiries, please send an email to including your full contact details and the specifications of your request. Our team will respond to you as soon as possible with a quote.